ZEISS is committed to being your business partner – not your competitor. The ZEISS Business Partner Programme is designed to support you as an eye care professional in delivering the ultimate vision care experience and to help you grow your business. As a ZEISS business partner you can benefit from a wide range of options – from professional marketing support to personalised customer care service.
We’re aware of the challenges you face daily, and it’s important to us to understand these challenges and your business needs. Global market research data shows:
- Increasing revenue and profitability is difficult because of growing optical chains and online optical shops.
- You want to grow your reputation as eye care professional in your community.
- Permanent training and education is a key enabler for business success: to give you an edge over competitors, we want to improve your own, and your staff’s knowledge and skills.
The ZEISS Business Partner Programme is designed to help you overcome these challenges, elevate your brand, and grow your professional reputation within your region.
At the heart of the ZEISS Vision Expert and ZEISS Vision Center concepts lays the ZEISS Vision Analysis. This is all part of a transparent consulting and sales process designed to provide your customers with everything they need to know about getting a customised pair of glasses. This is a unique and memorable instore vision and brand experience that offers you clear benefits. After all, the more a customer understands about what they're buying, the more likely they are to opt for a high-quality product. As part of the ZEISS Business Partner program, we support you with efficient store and marketing concepts, qualified consultation and plenty of opportunities for ongoing education. With ZEISS as your partner, you'll gain the best experience out there for you and your customers.
The ZEISS Business Partner Programme includes marketing materials, marketing assets, content, campaigns and much more that will enable you to promote your business, service offering and ZEISS premium products.
We often don't find the time during the working day to go in search of new customers. Acquisition is actually one of the key factors for lasting success. That's why we offer our business partners many options for attracting the attention of potential customers. This includes:
ZEISS's My Vision Profile app for smartphones and internet browsers compiles a detailed customer vision profile and suggests possible correction options. This is an efficient way of acquiring new customers - especially when used in conjunction with the integrated optician finder tool, which brings up a list of local ZEISS partner opticians on request.
Consumers can make use of the optician finder tool on our website and the My Vision Profile app to find a local optician and make an appointment with them via email. This is an excellent marketing tool to draw attention to your business in a simple way.
Our consumer campaigns raise awareness - for the importance of good vision and for new ZEISS products, such as ZEISS DriveSafe and ZEISS Digital Lenses. ZEISS is the frontrunner when it comes to innovative consumer focus products. Make use of these product campaigns to make full use of this temporary exclusivity.