Cookie notice
Information on the use and application of cookies and similar technologies.
Cookies, web tracking and web analytics
ZEISS uses cookies and similar technologies (hereinafter referred to only as "cookies") for various purposes. Cookies are text files that are automatically created by your browser and stored on your end device (laptop, tablet, smartphone, etc.).
Information can be stored in cookies that arises in connection with the respective end device. The purpose of use depends on the type of cookie in question. The cookies used are divided into the following categories.
Technically necessary cookies
Technically necessary cookies are required for basic functionalities of a website, e.g. for storing their consent or refusal for the use of cookies, language selection for the website, access to password-protected areas, shopping cart functionalities and the like. The data processing is based on our legitimate interest according to Art. 6 (1) lit. f GDPR.
Statistics cookies
Cookies of this category record statistical information about your visit in order to optimize the performance of the website based on your anonymized user behavior, e.g. which web pages are visited how often, from which pages of origin the website visitors come, how short or long are the loading times and the like. This data processing is based on your consent according to Art. 6 (1) lit. a GDPR.
Functional cookies
Cookies in this category enable us to provide advanced functions. These functions may be provided by us or by third-party providers whose services we have integrated on our pages. If you do not allow these technologies, some or all of these services may not work as intended. Functional cookies are used, for example, to enable certain website features such as playing videos or embedding a map service. These cookies collect anonymized information, they cannot track your movements on other websites. This data processing is based on your consent according to Art. 6 (1) lit. a GDPR.
Marketing cookies
Cookies in this category help us to personalize the user experience on our website. To this end, we use third-party tools to collect information and gain insights into target groups so that we can offer content that is more relevant to the user and their interests. This data is also used to measure the effectiveness of advertising campaigns. These cookies are set by the respective third parties and are able to track your browser across other websites, collect personal information about you, track visits and individual activity on websites to create personalized profiles. The data may be shared with third parties, such as advertisers, and used to display targeted advertisements. This data processing is based on your consent pursuant to Art. 6 (1) lit. a GDPR.
Social media cookies
Cookies in this category are used by a number of social media services that we have added to our website to allow you to share content with your friends and networks. These cookies are set by the respective third parties and are able to track your browser across other websites and build a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools. This data processing is based on your consent in accordance with Art. 6 (1) lit. a GDPR.
Third-party provider We use software from various third-party providers on our websites to compile usage statistics, provide additional functions and personalize content. If you give your consent in the cookie banner, the software of these third-party providers may place cookies. The following table lists the third-party providers and the respective processing purposes of the cookies placed (see cookie categories above). Please click on the link of the third-party provider to be redirected to the corresponding privacy statement.
Name of the third-party provider |
Processing purposes |
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Marketing / Targeting |
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Marketing / Targeting |
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Functional |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Functional |
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Functional |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting Social Media |
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Marketing / Targeting |
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Functional Marketing / Targeting |
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Marketing / Targeting |
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Functional |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Functional |
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Marketing / Targeting |
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Statistics |
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Marketing / Targeting |
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Marketing / Targeting |
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Functional |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting |
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Marketing / Targeting Social Media |
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Marketing / Targeting |
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Functional |
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Marketing / Targeting |
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Functional |
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Functional |
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Social Media
We sometimes use retargeting, which involves tagging visitors to a website so that they can then be retargeted with targeted information on other websites. This data is not traceable to a specific individual and can be disabled at any time via the ad settings or privacy policies of your browser.
We partly use the retargeting function of Google Inc. The function is used to present website visitors with interest-based advertisements within the Google advertising network. A cookie is stored in the browser of the website visitor that makes it possible to recognize the visitor when he visits other websites that belong to the Google advertising network. On these pages, the visitor can be presented with advertisements that relate to content that the visitor has previously accessed on websites that also use Google's retargeting function. According to its own information, Google does not collect any personal data during this process. However, if you do not wish to use the Google retargeting function, it can be deactivated by making the appropriate settings on http://www.google.com/settings/ads.
By using retargeting or the "similar target groups" function of Google, you can be targeted with personalized and interest-related ads from us when visiting other websites of the so-called "Google Display Network". You can also deactivate the cookies used for this at any time via the ad settings or privacy policies of your browser.
Social Media Platforms
We offer you extensive contact and information options via our presence in social media on the basis of Art. 6 (1) p. 1 lit. f GDPR. These social media services may collect personal data independently, e.g. via your created profile.
On some ZEISS websites, you will find the following or similar buttons to social plugins of other online services.
These buttons, if displayed on the website, do not yet establish contact with the servers of Facebook and Twitter or similar providers. Only by clicking on these buttons do you give your consent to communication with Facebook and Twitter and a connection is activated.
If you are already logged in to a social network of your choice, this takes place without another window. Since this transmission is direct, we do not receive any knowledge of the transmitted data. What is transmitted is the fact that you have called up the corresponding page. If you are logged into Facebook & Co. at the same time, this information is assigned to your social media account and is thus associated with your person.
Modification and revocation
You can change or revoke your consent to the use of cookies at any time. For this purpose, it is necessary that you deactivate or delete your cookies.
You can use our ZEISS online offers without consent to the use of cookies. Certain parts and functionalities of the ZEISS online offers may no longer function or may not function properly without cookies.
Your browser allows you to change your cookie settings. The browser settings for cookies are usually located in the "Options", "Tools" or "Preferences" menu of your Internet browser. You can also consult the "Help" menu of your browser. Different browsers may use different mechanisms to disable cookies.
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Last updated: June 10th, 2024