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蔡司專為視光護理專業人士而設
蔡司「我的視覺資料」
顧客僅需到訪你的網頁，便可進一步了解自己的視覺需求。
透過你網站上聯乘的定制「我的視覺資料」工具，你可讓顧客創建個人專屬的視覺資料，進而確定最適合其生活型態及視覺需求的蔡司鏡片。
有關顧客行為的有趣資訊。
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購買決定由線上開始。
購買前線上搜索相關資訊與線上或線下決定購買有著密切的關係。購買新眼鏡亦是如此。顧客希望詳細了解自己的眼睛，同時探究最適合其需求及挑戰的鏡片解決方案。
透過屢獲殊榮的「我的視覺資料」工具，贏取新顧客，在線上市場脫穎而出。
透過一系列問答，「我的視覺資料」工具可分析顧客的生活型態和視覺行為。由此產生一份顧客專屬的視覺資料，並根據其個人化的視覺需求來推薦最理想蔡司鏡片解決方案。這可說是一種獨特的定製工具，可幫助顧客在進店前盡可能全面了解其視覺需求。
![]({"xsmall":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.100.50.10,0,1910,950.file/mvp_benefit_03.jpg","small":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.360.180.10,0,1910,950.file/mvp_benefit_03.jpg","medium":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.768.384.10,0,1910,950.file/mvp_benefit_03.jpg","large":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.1024.512.10,0,1910,950.file/mvp_benefit_03.jpg","xlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.1280.640.10,0,1910,950.file/mvp_benefit_03.jpg","xxlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.1440.720.10,0,1910,950.file/mvp_benefit_03.jpg","max":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.1900.950.10,0,1910,950.file/mvp_benefit_03.jpg"})
從線上到線下，實現順暢無阻的完備旅程
你的顧客可在智能手機上將個人視覺資料儲存並產生相應的 QR 二維碼，帶至店內。在店內，你可透過 VISCONSULT 幫助顧客解讀結果，獲取必要資訊，有助於為顧客推薦最合適的鏡片解決方案。這樣一來，你會有更多時間為顧客進行檢查，或解釋相關資訊。你可與蔡司「我的視覺資料」聯乘，將您的姓名和店舖資料加入工具，方便顧客能上門找到您。
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![VISUCONSULT 100]({"xsmall":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuconsult-100/stage-visuconsult100-v2.jpg/_jcr_content/renditions/original.image_file.100.100.959,0,1921,962.file/stage-visuconsult100-v2.jpg","small":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuconsult-100/stage-visuconsult100-v2.jpg/_jcr_content/renditions/original.image_file.360.360.959,0,1921,962.file/stage-visuconsult100-v2.jpg","medium":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuconsult-100/stage-visuconsult100-v2.jpg/_jcr_content/renditions/original.image_file.768.768.959,0,1921,962.file/stage-visuconsult100-v2.jpg","large":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuconsult-100/stage-visuconsult100-v2.jpg/_jcr_content/renditions/original.image_file.962.962.959,0,1921,962.file/stage-visuconsult100-v2.jpg","xlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuconsult-100/stage-visuconsult100-v2.jpg/_jcr_content/renditions/original.image_file.962.962.959,0,1921,962.file/stage-visuconsult100-v2.jpg","xxlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuconsult-100/stage-visuconsult100-v2.jpg/_jcr_content/renditions/original.image_file.962.962.959,0,1921,962.file/stage-visuconsult100-v2.jpg","max":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuconsult-100/stage-visuconsult100-v2.jpg/_jcr_content/renditions/original.image_file.962.962.959,0,1921,962.file/stage-visuconsult100-v2.jpg"} "VISUCONSULT 100")
![蔡司 VISULENS 550]({"xsmall":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visulens-550/lensmeter-stage-full-v3.jpg/_jcr_content/renditions/original.image_file.100.100.1131,95,1896,860.file/lensmeter-stage-full-v3.jpg","small":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visulens-550/lensmeter-stage-full-v3.jpg/_jcr_content/renditions/original.image_file.360.360.1131,95,1896,860.file/lensmeter-stage-full-v3.jpg","medium":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visulens-550/lensmeter-stage-full-v3.jpg/_jcr_content/renditions/original.image_file.765.765.1131,95,1896,860.file/lensmeter-stage-full-v3.jpg","large":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visulens-550/lensmeter-stage-full-v3.jpg/_jcr_content/renditions/original.image_file.765.765.1131,95,1896,860.file/lensmeter-stage-full-v3.jpg","xlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visulens-550/lensmeter-stage-full-v3.jpg/_jcr_content/renditions/original.image_file.765.765.1131,95,1896,860.file/lensmeter-stage-full-v3.jpg","xxlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visulens-550/lensmeter-stage-full-v3.jpg/_jcr_content/renditions/original.image_file.765.765.1131,95,1896,860.file/lensmeter-stage-full-v3.jpg","max":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visulens-550/lensmeter-stage-full-v3.jpg/_jcr_content/renditions/original.image_file.765.765.1131,95,1896,860.file/lensmeter-stage-full-v3.jpg"} "蔡司 VISULENS 550")
![蔡司 VISUPLAN 500]({"xsmall":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuplan-500/visuplan-stage-full-v3.jpg/_jcr_content/renditions/original.image_file.100.100.1155,129,1920,894.file/visuplan-stage-full-v3.jpg","small":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuplan-500/visuplan-stage-full-v3.jpg/_jcr_content/renditions/original.image_file.360.360.1155,129,1920,894.file/visuplan-stage-full-v3.jpg","medium":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuplan-500/visuplan-stage-full-v3.jpg/_jcr_content/renditions/original.image_file.765.765.1155,129,1920,894.file/visuplan-stage-full-v3.jpg","large":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuplan-500/visuplan-stage-full-v3.jpg/_jcr_content/renditions/original.image_file.765.765.1155,129,1920,894.file/visuplan-stage-full-v3.jpg","xlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuplan-500/visuplan-stage-full-v3.jpg/_jcr_content/renditions/original.image_file.765.765.1155,129,1920,894.file/visuplan-stage-full-v3.jpg","xxlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuplan-500/visuplan-stage-full-v3.jpg/_jcr_content/renditions/original.image_file.765.765.1155,129,1920,894.file/visuplan-stage-full-v3.jpg","max":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuplan-500/visuplan-stage-full-v3.jpg/_jcr_content/renditions/original.image_file.765.765.1155,129,1920,894.file/visuplan-stage-full-v3.jpg"} "蔡司 VISUPLAN 500")
![蔡司 VISUREF 150]({"xsmall":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuref-150/visuref-stage-v3.jpg/_jcr_content/renditions/original.image_file.100.100.966,0,1920,954.file/visuref-stage-v3.jpg","small":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuref-150/visuref-stage-v3.jpg/_jcr_content/renditions/original.image_file.360.360.966,0,1920,954.file/visuref-stage-v3.jpg","medium":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuref-150/visuref-stage-v3.jpg/_jcr_content/renditions/original.image_file.768.768.966,0,1920,954.file/visuref-stage-v3.jpg","large":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuref-150/visuref-stage-v3.jpg/_jcr_content/renditions/original.image_file.954.954.966,0,1920,954.file/visuref-stage-v3.jpg","xlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuref-150/visuref-stage-v3.jpg/_jcr_content/renditions/original.image_file.954.954.966,0,1920,954.file/visuref-stage-v3.jpg","xxlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuref-150/visuref-stage-v3.jpg/_jcr_content/renditions/original.image_file.954.954.966,0,1920,954.file/visuref-stage-v3.jpg","max":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuref-150/visuref-stage-v3.jpg/_jcr_content/renditions/original.image_file.954.954.966,0,1920,954.file/visuref-stage-v3.jpg"} "蔡司 VISUREF 150")
![蔡司 VISUSCOUT 100]({"xsmall":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuscout-100/visuscout-stage-v4.jpg/_jcr_content/renditions/original.image_file.100.100.1023,152,1829,958.file/visuscout-stage-v4.jpg","small":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuscout-100/visuscout-stage-v4.jpg/_jcr_content/renditions/original.image_file.360.360.1023,152,1829,958.file/visuscout-stage-v4.jpg","medium":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuscout-100/visuscout-stage-v4.jpg/_jcr_content/renditions/original.image_file.768.768.1023,152,1829,958.file/visuscout-stage-v4.jpg","large":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuscout-100/visuscout-stage-v4.jpg/_jcr_content/renditions/original.image_file.806.806.1023,152,1829,958.file/visuscout-stage-v4.jpg","xlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuscout-100/visuscout-stage-v4.jpg/_jcr_content/renditions/original.image_file.806.806.1023,152,1829,958.file/visuscout-stage-v4.jpg","xxlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuscout-100/visuscout-stage-v4.jpg/_jcr_content/renditions/original.image_file.806.806.1023,152,1829,958.file/visuscout-stage-v4.jpg","max":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/visuscout-100/visuscout-stage-v4.jpg/_jcr_content/renditions/original.image_file.806.806.1023,152,1829,958.file/visuscout-stage-v4.jpg"} "蔡司 VISUSCOUT 100")
![蔡司主觀驗光單元]({"xsmall":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/zeiss-digital-centration/dig-centration-stage.jpg/_jcr_content/renditions/original.image_file.100.100.960,0,1920,960.file/dig-centration-stage.jpg","small":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/zeiss-digital-centration/dig-centration-stage.jpg/_jcr_content/renditions/original.image_file.360.360.960,0,1920,960.file/dig-centration-stage.jpg","medium":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/zeiss-digital-centration/dig-centration-stage.jpg/_jcr_content/renditions/original.image_file.768.768.960,0,1920,960.file/dig-centration-stage.jpg","large":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/zeiss-digital-centration/dig-centration-stage.jpg/_jcr_content/renditions/original.image_file.960.960.960,0,1920,960.file/dig-centration-stage.jpg","xlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/zeiss-digital-centration/dig-centration-stage.jpg/_jcr_content/renditions/original.image_file.960.960.960,0,1920,960.file/dig-centration-stage.jpg","xxlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/zeiss-digital-centration/dig-centration-stage.jpg/_jcr_content/renditions/original.image_file.960.960.960,0,1920,960.file/dig-centration-stage.jpg","max":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/zeiss-digital-centration/dig-centration-stage.jpg/_jcr_content/renditions/original.image_file.960.960.960,0,1920,960.file/dig-centration-stage.jpg"} "蔡司主觀驗光單元")
![i.Terminal® 2]({"xsmall":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/iterminal/stage-iterminal-v3.jpg/_jcr_content/renditions/original.image_file.100.100.1133,89,1916,872.file/stage-iterminal-v3.jpg","small":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/iterminal/stage-iterminal-v3.jpg/_jcr_content/renditions/original.image_file.360.360.1133,89,1916,872.file/stage-iterminal-v3.jpg","medium":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/iterminal/stage-iterminal-v3.jpg/_jcr_content/renditions/original.image_file.768.768.1133,89,1916,872.file/stage-iterminal-v3.jpg","large":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/iterminal/stage-iterminal-v3.jpg/_jcr_content/renditions/original.image_file.783.783.1133,89,1916,872.file/stage-iterminal-v3.jpg","xlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/iterminal/stage-iterminal-v3.jpg/_jcr_content/renditions/original.image_file.783.783.1133,89,1916,872.file/stage-iterminal-v3.jpg","xxlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/iterminal/stage-iterminal-v3.jpg/_jcr_content/renditions/original.image_file.783.783.1133,89,1916,872.file/stage-iterminal-v3.jpg","max":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/iterminal/stage-iterminal-v3.jpg/_jcr_content/renditions/original.image_file.783.783.1133,89,1916,872.file/stage-iterminal-v3.jpg"} "i.Terminal® 2")
![流動數碼中心定位解決方案，可輕鬆透過 iPad 捕捉圖像]({"xsmall":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/iterminal/stage-iterminal-mobile--v3.jpg/_jcr_content/renditions/original.image_file.100.100.966,8,1920,962.file/stage-iterminal-mobile--v3.jpg","small":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/iterminal/stage-iterminal-mobile--v3.jpg/_jcr_content/renditions/original.image_file.360.360.966,8,1920,962.file/stage-iterminal-mobile--v3.jpg","medium":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/iterminal/stage-iterminal-mobile--v3.jpg/_jcr_content/renditions/original.image_file.768.768.966,8,1920,962.file/stage-iterminal-mobile--v3.jpg","large":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/iterminal/stage-iterminal-mobile--v3.jpg/_jcr_content/renditions/original.image_file.954.954.966,8,1920,962.file/stage-iterminal-mobile--v3.jpg","xlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/iterminal/stage-iterminal-mobile--v3.jpg/_jcr_content/renditions/original.image_file.954.954.966,8,1920,962.file/stage-iterminal-mobile--v3.jpg","xxlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/iterminal/stage-iterminal-mobile--v3.jpg/_jcr_content/renditions/original.image_file.954.954.966,8,1920,962.file/stage-iterminal-mobile--v3.jpg","max":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/iterminal/stage-iterminal-mobile--v3.jpg/_jcr_content/renditions/original.image_file.954.954.966,8,1920,962.file/stage-iterminal-mobile--v3.jpg"} "流動數碼中心定位解決方案，可輕鬆透過 iPad 捕捉圖像")
![蔡司數碼中心定位]({"xsmall":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/zeiss-digital-centration/stage-digital-centration-1.jpg/_jcr_content/renditions/original.image_file.100.100.969,0,1920,951.file/stage-digital-centration-1.jpg","small":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/zeiss-digital-centration/stage-digital-centration-1.jpg/_jcr_content/renditions/original.image_file.360.360.969,0,1920,951.file/stage-digital-centration-1.jpg","medium":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/zeiss-digital-centration/stage-digital-centration-1.jpg/_jcr_content/renditions/original.image_file.768.768.969,0,1920,951.file/stage-digital-centration-1.jpg","large":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/zeiss-digital-centration/stage-digital-centration-1.jpg/_jcr_content/renditions/original.image_file.951.951.969,0,1920,951.file/stage-digital-centration-1.jpg","xlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/zeiss-digital-centration/stage-digital-centration-1.jpg/_jcr_content/renditions/original.image_file.951.951.969,0,1920,951.file/stage-digital-centration-1.jpg","xxlarge":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/zeiss-digital-centration/stage-digital-centration-1.jpg/_jcr_content/renditions/original.image_file.951.951.969,0,1920,951.file/stage-digital-centration-1.jpg","max":"https://www.zeiss.com.hk/content/dam/z/vis-b2b/reference-master/images/equipment/zeiss-digital-centration/stage-digital-centration-1.jpg/_jcr_content/renditions/original.image_file.951.951.969,0,1920,951.file/stage-digital-centration-1.jpg"} "蔡司數碼中心定位")
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1
ThinkwithGoogle, 2018.
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2
Wirecard Global Shopping Report 2019.
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3
Epsilon research.
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4
IBM Institute for Business Value.