![]({"xsmall":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/zeiss-mvp-stage_cn.jpg/_jcr_content/renditions/original.image_file.100.56.210,0,1790,889.file/zeiss-mvp-stage_cn.jpg","small":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/zeiss-mvp-stage_cn.jpg/_jcr_content/renditions/original.image_file.360.203.210,0,1790,889.file/zeiss-mvp-stage_cn.jpg","medium":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/zeiss-mvp-stage_cn.jpg/_jcr_content/renditions/original.image_file.768.432.210,0,1790,889.file/zeiss-mvp-stage_cn.jpg","large":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/zeiss-mvp-stage_cn.jpg/_jcr_content/renditions/original.image_file.1024.576.210,0,1790,889.file/zeiss-mvp-stage_cn.jpg","xlarge":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/zeiss-mvp-stage_cn.jpg/_jcr_content/renditions/original.image_file.1280.720.210,0,1790,889.file/zeiss-mvp-stage_cn.jpg","xxlarge":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/zeiss-mvp-stage_cn.jpg/_jcr_content/renditions/original.image_file.1440.810.210,0,1790,889.file/zeiss-mvp-stage_cn.jpg","max":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/zeiss-mvp-stage_cn.jpg/_jcr_content/renditions/original.image_file.1580.889.210,0,1790,889.file/zeiss-mvp-stage_cn.jpg"})
蔡司專為視光護理專業人士而設
蔡司「我的視覺資料」
顧客僅需到訪你的網頁,便可進一步了解自己的視覺需求。
透過你網站上聯乘的定制「我的視覺資料」工具,你可讓顧客創建個人專屬的視覺資料,進而確定最適合其生活型態及視覺需求的蔡司鏡片。
有關顧客行為的有趣資訊。
![]({"xsmall":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_01.jpg/_jcr_content/renditions/original.image_file.100.50.0,174,1920,1134.file/mvp_benefit_01.jpg","small":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_01.jpg/_jcr_content/renditions/original.image_file.360.180.0,174,1920,1134.file/mvp_benefit_01.jpg","medium":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_01.jpg/_jcr_content/renditions/original.image_file.768.384.0,174,1920,1134.file/mvp_benefit_01.jpg","large":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_01.jpg/_jcr_content/renditions/original.image_file.1024.512.0,174,1920,1134.file/mvp_benefit_01.jpg","xlarge":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_01.jpg/_jcr_content/renditions/original.image_file.1280.640.0,174,1920,1134.file/mvp_benefit_01.jpg","xxlarge":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_01.jpg/_jcr_content/renditions/original.image_file.1440.720.0,174,1920,1134.file/mvp_benefit_01.jpg","max":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_01.jpg/_jcr_content/renditions/original.image_file.1920.960.0,174,1920,1134.file/mvp_benefit_01.jpg"})
購買決定由線上開始。
購買前線上搜索相關資訊與線上或線下決定購買有著密切的關係。購買新眼鏡亦是如此。顧客希望詳細了解自己的眼睛,同時探究最適合其需求及挑戰的鏡片解決方案。
透過屢獲殊榮的「我的視覺資料」工具,贏取新顧客,在線上市場脫穎而出。
透過一系列問答,「我的視覺資料」工具可分析顧客的生活型態和視覺行為。由此產生一份顧客專屬的視覺資料,並根據其個人化的視覺需求來推薦最理想蔡司鏡片解決方案。這可說是一種獨特的定製工具,可幫助顧客在進店前盡可能全面了解其視覺需求。
![]({"xsmall":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.100.50.10,0,1910,950.file/mvp_benefit_03.jpg","small":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.360.180.10,0,1910,950.file/mvp_benefit_03.jpg","medium":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.768.384.10,0,1910,950.file/mvp_benefit_03.jpg","large":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.1024.512.10,0,1910,950.file/mvp_benefit_03.jpg","xlarge":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.1280.640.10,0,1910,950.file/mvp_benefit_03.jpg","xxlarge":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.1440.720.10,0,1910,950.file/mvp_benefit_03.jpg","max":"https://www.zeiss.com.hk/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.1900.950.10,0,1910,950.file/mvp_benefit_03.jpg"})
從線上到線下,實現順暢無阻的完備旅程
你的顧客可在智能手機上將個人視覺資料儲存並產生相應的 QR 二維碼,帶至店內。在店內,你可透過 VISCONSULT 幫助顧客解讀結果,獲取必要資訊,有助於為顧客推薦最合適的鏡片解決方案。這樣一來,你會有更多時間為顧客進行檢查,或解釋相關資訊。你可與蔡司「我的視覺資料」聯乘,將您的姓名和店舖資料加入工具,方便顧客能上門找到您。
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1
ThinkwithGoogle, 2018.
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2
Wirecard Global Shopping Report 2019.
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3
Epsilon research.
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4
IBM Institute for Business Value.